Samtidigt hos Twitter: allt är som vanligt

10 Feb 2023


For weeks now, Elon Musk has been preoccupied with worries about how many people are seeing his tweets. Last week, the Twitter CEO took his Twitter account private for a day to test whether that might boost the size of his audience. The move came after several prominent right-wing accounts that Musk interacts with complained that recent changes to Twitter had reduced their reach.

On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. Why are his engagement numbers tanking?

“This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions.”

One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.

Employees showed Musk internal data regarding engagement with his account, along with a Google Trends chart. Last April, they told him, Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine. Engineers had previously investigated whether Musk’s reach had somehow been artificially restricted, but found no evidence that the algorithm was biased against him.

Musk did not take the news well.

“You’re fired, you’re fired,” Musk told the engineer.

Twitter är trasigt, och Space Karen har sett till att det blev så.


My Twitter “Mentions” shows a post from Feb. 9 and one from January 6th. Twitter is practically unusable for me now. There is a lot more activity in my account on Mastodon.

Jag vet inte hur många av mina vänner och bekanta som fortfarande använder Twitter, men jag gissar att de blir allt färre varje dag. Det verkar inte finnas så mycket att läsa ändå, annat än propaganda från extremhögern som växer i takt med att mer moderata personer lämnar plattformen.